Tuesday, 27 March 2018

Steve Neale : Genre Theory
















to see how The Guardian has evolved over time.



We have learnt there is evidence to support Steve Neals theory that genre is a process by which generic codes and conventions are share by producers through the repetition in media products. This example can be seen in a range of ways; firstly all newspapers use the similar conventions to highlight what the audience will expect to see, meaning mastheads, skyline, headlines, body text etc. These conventions are usually repeated in all newspaper but may adapted to fit the environment they are placed in, for e.g tabloids may consist of numerous advertorials and graphic contest whilst broadsheets may not. 

Films are other examples of how genre is a process shared by producers and audiences.









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